Sri Sathya Sai Premamrutha Prakashana’s main objective is to spread the knowledge of the Self आत्म ज्ञान (ātma jñāna) as presented by Bhagawan Sri Sathya Sai Baba and Sadguru Sri Madhusudan Sai. The voice of eternal truth, delivered to all parts of the world in the various forms and languages best suited for the varying needs of different audience groups.

Every piece of content is produced with the aim that anyone involved in the producing or consuming of the works should move closer towards achieving that ultimate प्रकाशना prakāśanā – that is to realise and achieve self-illumination स्वप्रकाश svaprakāśa or आत्म प्रकाश ātma prakāśa.