By watching, reading, listening or contemplating on the eternal Truth, one grows from dvaita to viśiṣṭa advaita to advaita bhāva.  That is when advaita darśanaṁ jñānam‌ happens.

Learn about the purpose, mission and vision of this organisation.

In the beginning...

To spread the profound truth – ‘I am divine and so are you’, Sri Sathya Sai Premamrutha Prakashana (also known as Sai Prakashana/SSSPP) was set up, with the loving guidance and grace of Bhagawan Sri Sathya Sai Baba, in the year 2012.

Sai Prakashana comprises of Books & Publications, Communications, Photography, Audio, Video, and Sanathana Vani (Internet Radio Channel), with the sole purpose of serving humanity spreading Atma Jnana (Knowledge of the Self) and to help people realise their true divine nature, through the teachings of Bhagawan Sri Sathya Sai Baba and Sadguru Sri Madhusudan Sai.

The true meaning of प्रकाशना prakāśanā

In a word, on the surface, प्रकाशना prakāśanā means ‘publication’. “The act of publishing or making known.” or “Notifying people at large.” But Sri Sathya Sai Premamrutha Prakashana is much more than that… because prakāśanā also means effulgence.

That which exudes light. That which is illuminated. That which shines forth from itself. And this is the deeper form of prakashana that one should strive for. आत्म प्रकाश ātma prakāśa.


To imbibe, practice and spread the teachings of Bhagawan Sri Sathya Sai Baba and Sadguru Sri Madhusudan Sai to mankind globally through diverse platforms; whilst preserving the purity and originality of the teachings.


  • To guide mankind towards the path of self-realisation
  • To ensure the golden teachings of Bhagawan Sri Sathya Sai Baba and Sadguru Sri Madhusudan Sai are available to the future generations

Sri Sathya Sai Premamrutha Prakashana Service and Support Areas


  • Books and other publications
  • Divine Updates
  • Social Media Content
  • Book Store

Audio Video Production:

  • Live Streaming of events
  • Sadguru’s campus visits
  • Video Production
  • Documentaries Making
  • Audio Production
  • Radio Production
  • Photography

Media Support for:

  • Sri Sathya Sai Loka Seva Gurukulam
  • Prashanthi Bala Mandira Trust
  • Saraswathi Education Trust
  • Each One Educate One
  • Sri Sathya Sai Annapoorna Trust
  • Sri Sathya Sai Health and Education Trust
  • Sri Sathya Sai Aradhana Trust
  • Sri Sathya Sai Global Federation of Foundations (SGFF)
Our Master, Our Inspiration

Bhagawan Sri Sathya Sai Baba

Bhagawan Sri Sathya Sai Baba, a philanthropist, humanitarian, and a spiritual master was born in the village of Puttaparthi on 23rd November 1926. His life’s work, through His initiatives across education, healthcare, drinking water, nutrition, and rural development, has benefited millions across the world by ultimately cultivating the message ‘Love All Serve All’ in the hearts of many. Baba descended as an Avatar with the sole purpose of uplifting man to the level of Supreme Consciousness through the teachings of Sanathana Dharma. In April 2011, Baba shed His mortal coil. However, His mission did not end there.

Our Guru and Guide

Sadguru Sri Madhusudan Sai

Sadguru Sri Madhusudan Sai spearheads the mission of love and service as propounded by Sri Sathya Sai Baba. Walking in the footsteps of Baba, his Guru and God, Sri Madhusudan Sai is instrumental in furthering Baba’s mission by establishing various humanitarian service projects across 30 countries. Since 2011, he has been leading dedicated volunteers and passionate individuals to establish institutes of excellence in Education, Healthcare, Nutrition and Spirituality across the world.

Today, three super specialty paediatric cardiac care hospitals, 23 values-based educational campuses in South India and a morning nutrition programme which nourishes over 500,000 school-going children every single day, have been established absolutely free of cost to children from impoverished backgrounds.

Over 12,500 little hearts have been mended at the temples of healing and 5,000 rural. children have been empowered with values-based integral education at the temples of learning and 10 Centres of Human Development in 10 countries have been established to carry out spiritual and service activities across the world. The magnitude of the of the service projects executed is expanding at an inexorable pace. The life of Sri Madhusudan Sai is indeed a reflection of Baba’s message of love and service, as several lives are being illumined through these benevolent acts of goodness every single day.