Man today pursues education that focusses on employment and satisfies his cravings for enjoyment. This aparā vidyā gets outdated very soon, given the rapid pace of technological advancements happening globally. Moreover, aparā vidyā does not help man realise his Self, the very purpose of his human birth. At the moment of reckoning, when face to face with Yama, the God of Death, man’s redemption from the bondage of life and death depends solely on whether he has attained brahmajñāna during his time on earth. In this fifteenth discourse of the Master the Mind series, Sadguru Sri Madhusudan Sai, advocates the pursuit of parā vidyā to prevent man from going from death to death. He urges the reader to focus on brahmavidyā (knowledge of brahman) and explains the fundamental transformation required in the conduct of one’s life to become a brahmavid (knower of brahman). Using bhakti, with jñāna and vairāgya as supports, one can climb up the ladder of spirituality, which leads one to realisation of the Self and thus liberation. The scriptures assure that no effort will ever go waste on this path and even the smallest effort will help get rid of all fears. God will take care of all the needs of a truly surrendered devotee. The chapter culminates with Sadguru exhorting one and all to meditate on the mahāvākyas − ahaṁ brahmāsmi and sarvaṁ khalvidaṁ brahma − the stepping stones to the attainment of brahmajñāna.